Medical Device & Biologics Consultants from innovation to Launch
Seize Control of your upstream to create a River of Profitability
Cindy is a General Manager in a small spinal implant company. She has three junior level Product Managers on her marketing team and serendipitously three product launches within the next six month. Cindy wears multiple hats within the company, spending significant time trying turn it into a profitable venture and continue to build a distributor network. These product launches are important to the success of the company and are needed by the sales organization to fulfill a huge market need. Cindy knows that staging these launches over a longer period of time would provide more impactful launches individually and be more manageable within the sales organization, but upper management wants the all out as soon as possible. She would like to hire someone with marketing leadership experience but does not have the headcount or the funding to bring on someone at that level. A colleague of hers recommends talking to Carpe Torrens Consulting.
Carpe Torrens Consulting has members who have not only led marketing organizations in small to multinational medical device and biologics companies, but have also been in the trenches executing marketing tactics. CTC consultants can live on-site with your team or manage programs, virtually with regularly scheduled on-site meetings. It is best to get us involved as soon as possible, but the sweet spot for the start of most product launch activities begins about four months from a firm launch date.
Carpe Torrens Consulting can guide your team through all the key Marketing and Sales task to maximize the return on your product launch campaigns or execute them for you in the name of your company. The following is a list of some of the areas where we have helped companies like yours.
- Solution Marketing Groundwork
- Customer Segmentation
- Product Positioning
- Promotional Vehicles
- Pricing Strategy
- Competitive Strategy
- Sales Planning & Execution
- Key Opinion Leader (KOL) Development & Speaker Bureaus
- Regulatory Assessment
Contact us to discuss how Carpe Torrens Consulting can help you create effective product launches.