Pipeline Optimization

Seize Control of your upstream to create a River of Profitability

Medical Device & Biologics Consultants from innovation to Launch

Gilberto is the Vice President of Sales & Marketing for a large orthobiologics company.  At the recent National Sales Meeting, the most common feedback he heard from his sales organization was "We haven't had a new product launch in three years.  What are you guys doing in corporate?"  Lisa, who is the Director of Marketing at medical supply company was at a dinner with a key customer who asked, "You launched two products in four months and nothing for the last eighteen [months].  When can I expect the next big thing from [company]?"  

Is the feedback from your sales organization and customers in the form of these feast-or-famine statements? Does it feel like you are spending all your resources on breakthrough projects for tomorrow versus line extensions for today?  Carpe Torrens Consulting has demonstrated to our clients that "big projects" are not necessarily where they should put all their resources to maximize cash flow.  CTC has shown that a robust Project Roadmap with a well-timed cadence of product launches improves the dialogue and cooperation with sales organizations and keeps their customers interested and therefore, leading to increased revenue.   

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Carpe Torrens Consulting has developed a two day Pipeline Optimization program that continues to build on the progress that your team made in the Strategic Alignment & Prioritization program.  We have created a customized Aggregate Project Planning (APP) tool that streamlines the process and allows the team to make confident decisions on the Project Roadmap.

• Day 1: Define the strategy for the level of resources your organization needs to spend on the type of projects (support, derivative, platform, and breakthrough).  Characterize your projects by their Impact on the Market and Change in Technology to bring it to the product or service market. 
  
• Day 2: CTC will present on the analysis and outline a structure for the roadmap for a deliberation on resource allocation.  Your team with the CTC facilitator will construct a five year Project Roadmap with resource loading (Excel or your project management software)
  

The output of this program consist of an APP model and a Roadmap (if you choose CTC to build it) that you can maintain with two options.

• Option 1: Your company maintains the APP model and Roadmap in your facility with CTC telephone support for one year.
  
• Option 2: CTC maintains your APP model and Roadmap on our server and makes requested changes, additions, and deletions and issues you an output report for one year (renewable)

Our past clients have found it effective to have Carpe Torrens Consulting facilitate the annual Roadmap Strategy Meetings to ensure continuity of Project Prioritization and Pipeline Optimization​ that they started with us.  We can construct a reduced program depending on the number of new projects you have in your funnel.