Start-up Management

Seize Control of your upstream to create a River of Profitability

Medical Device & Biologics Consultants from innovation to Launch

Gary is up more consecutive late nights than he cares to count ... focused on making his technology into a cardiovascular medical product that will make a difference in the quality of life for patients.  His investors are asking for his go-to-market strategy but he considers himself the technology guy.  Gary doesn't want to give up equity to bring someone on board right now and he is so close to that breakthrough that will make his technology significant.  He is thinking that he does need someone that can get his technology to that next level of funding or else, he may have wasted too many nights in the lab.

Carpe Torrens Consulting can take on those tasks so you can use some of your nights for sleep.  Our consultants have taken medical devices and biologics from conception through the entire life cycle.  CTC can develop a complete investor pitch or components ala carte (based on your existing pitch).  The following is a list of a few of the components that CTC can take off your hands so that you can get your product to market sooner and provide your investors the confidence that they bet on the right technology.

• Vision / Elevator Pitch. CTC will hone your vision to a one liner that hooks the reader and makes your technology memorable.
  
• Executive Summary. Tell them what their going to hear and why they are going to want listen.  CTC will build the framework that tells your story.
• Traction / Validation.We will highlight your milestones and propose confident timelines. Validate your progress with testimonials, success stories, and accolades.
  
• Market Opportunity.  CTC will help you define your market and your technology's place within it. We have the healthcare industry knowledge to build market financial metrics, clearly identify your customer, and outline market trends and insights.
  
• The Problem.  We will help you to susinctly describe the problem, who has the problem, and why the competition (direct and indirect) are not solving it.
  
• Product / Service.  No one knows your technology better than you, but CTC can weave that knowledge into a compelling story of your customer and portrays the value and usage of the technology to the customer.
  
• Regulatory Assessment.  For every medical device or biologics in todays market, one of the first questions (the next question is up next) from investors in this sector is, "What is the regulatory pathway for this product?" CTC can validate your opinion on this topic and provided evidence to support this strategy.
  
• Revenue & Reimbursement Model.  Yes, the next questions is "What is your reimbursement model for this technology?"  CTC will formulate a Reimbursement Model as well describe the revenue metrics (pricing, number of customers, current sales, average customer value, etc.)
  
• Marketing & Growth Strategy. No doubt, you and your team feel that your technology is that whole "sliced bread" thing that everyone compares to the best new product, but investors want to see your plans to find customers.  CTC will develop a Market Access Plan that defines how you will gain customers, support your targeted growth rate, and how your approach is unique from your competition.
  
• Your Team. If you feel a bit reserved about touting your experience, let CTC write the narrative about key team members that highlights your background, successess, and segment expertise. The story will build confidence that the roles that are key to the success of your technology are masterfully covered.
  
• Financials.  Consultants at CTC have built financial models for every company size from start-up to multinational corporations.  We understand the key measures that investors will want to see.  The 5 year model we build for you will be adaptable as inputs change.  A few of the metrics that we will outline are key critical assumptions, customer conversions and usage, and market penetration rates.
  
• Competition.  With CTC's understanding of the healthcare product space, we can create an impactful presentation on how your technology is truly differentiated from you competitors and why you will succeed.  We will identify your niche in the larger market and your advantages that will produce growth and attract customers to you rather than your competition.
  
• Investment ‘Ask’. You won't close the deal if you don't ask.  CTC will work with you on determining how much capital you will need and at what terms.  Investors will want to know your timing, any noteworthy existing investors, and how you plan to use the proceeds.  We will have mapped most of this out in building the financial model.

Additionally, Carpe Torrens Consulting has placed consultants within start-up, virtually, to take on the all aspects of managing a startup into the market place.  Some of our seasoned medical device members have even made design suggestions that made the technologies more suitable for their target market.

Contact us to discuss how Carpe Torrens Consulting can help you accelerate your technology to market.